Overview:

Listed below are descriptions of our six buyer personas. Descriptions are detailed and idealized. A perfect match is preferred, but not required/expected. 

Choose a Buyer Persona that best fits you and fill out Application Form. 

Better World Brian:

Gender: Male

Age: 23-32

Style:

  • Hipster/European, up-to-date
  • Neutral colors
  • Modern hairstyle
  • No printed shirts/logo
  • Optional: Glasses, Beard

Description: Conscientious individual making a change. Brian believes in sustainable farming and the ethical treatment of animals. While buying pasture-raised costs more, it’s worth it to him — he votes with his dollar. 

Better World Brianna:

Gender: Female

Age: 21-30

Style:

  • Modern/Hipster/In style
  • Natural makeup
  • Hair up in loose or messy fashion
  • No printed shirts/logo
  • Glasses

Description:  Conscientious individual making a change. Brianna believes in sustainable farming and the ethical treatment of animals. She believes in voting with her dollar, paying more for values and ethics. She is clear on her values and lives what she speaks.

Aspiring Ann

Gender: Female

Age: 24-35

Style:

  • Influencer/Be-yourself 
  • Jeans/leggings, sweater, long sleeve
  • Make-up
  • Nails
  • Hair

Description: Self-Aware individual with a passion to inspire and lead. Ann is mindful of the products she selects because she sees them as an extension of herself and believes her choices influence what others think about her. Organic and natural products with beautiful packaging align with how she sees herself and she wants her fridge and pantry stocked with those types of products because they say something positive about her. 

Soy-Free Sierra:

Gender: Female

Age: 25-35

Style:

  • Comfortable/Homey Outfit/Jogger
  • No printed shirts/logo
  • Casual hair and makeup

Description: Self-sustaining, smart and conscientious individual. Sierra has health concerns she addresses through diet. She’s mastered the art of researching which food options are best for her and she actively seeks out brands that address her needs.

Soy-Free Sierra Partner:

Gender: Male

Age: 25-35

Style:

  • Comfortable/Homey Outfit
  • Tee shirt and jeans
  • No printed shirts/logo
  • Modern Hair cut

Description: Self-sustaining, smart and conscientious individual. Sierra has health concerns she addresses through diet. She’s mastered the art of researching which food options are best for her and she actively seeks out brands that address her needs.

Baking Bethany:

Gender: Female

Age: 23-35

Style:

  • Motherly/Comfortable/Homey
  • Casual blouse and jeans
  • No printed shirts/logo
  • Casual hair and makeup

Description: Organized and goal oriented, Bethany has a servant's heart and a passion for baking. She may not be a professional but she takes it seriously and seeks out special ingredients. She is definitely not baking boxed recipes. She is a natural in the kitchen and may even be tempted to try duck eggs, pending on stories she reads about food and cooking in the media she follows.

Power Protein Paul:

Gender: Male

Age: 28-36

Style:

  • Gym Rat/Muscular/Fit/Toned
  • Shorts and sleeveless shirt
  • Scruff/no baby face
  • Willing to be photographed lifting weights

Description: Goal oriented individual, focused on fitness, health and wellness. Paul addresses many of his fitness goals through diet. He’s mastered the art of researching which food options are best for him and he actively seeks out brands that address his needs. 

Application Form